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Digital Marketing Specialist | WFH

Mid Remote Posted 1 day ago Himalayas
Marketing

AI summary: Manages digital marketing campaigns, social media strategy, SEO optimization, email marketing, and website content across multiple platforms to drive lead generation.

Description

This is a remote position. • Website (WordPress) and campaign management including: o Individual web page updates, optimization o SEO optimization, key word strategies o Website audits, recommendations and future strategy recommendations • Marketing software (Mailchimp) organisation, compliance, template updating, regular and ad hoc campaign and analysis management • Third party campaign creation, liaison and execution • Content creation and stakeholder engagement for specifically for sites such as Instagram • Data entry, investigation and review for new lead opportunities • Input and management of Partner events calendar incl: o Updating events in calendar o Reviewing referrer partner pages and auditing content, links and making improvement recommendations • Social media management, strategy and audience growth for lead generation incl: o Facebook o Instagram o LinkedIn • Generally: o Conducting market and competitor research and providing detailed marketing analysis • Performing administrative tasks to ensure the functionality of marketing activities • Conducting market research and analysing marketing surveys • Employing online marketing analytics to gather information from web and social media pages • Updating databases, spreadsheets, and inventory lists • Preparing promotional presentations and organizing promotional events • Composing and posting online content for the company’s social media page and website • Editing short videos • Assist in the setup of digital marketing processes across the LTM roster to refine and streamline communication.